Reinventing the Disney Park Ticket - Modern Mouse Radio #150
With Star Wars Land coming to both Disneyland and Walt Disney World in the coming years, we might be on the verge of new ideas for ticket sales at the Disney theme parks. For years Disney has added a few dollars to their ticket prices but prices have really gone above and beyond the median income level and are only looking to skyrocket up once Star Wars Land opens if ticket sales aren't restructured. Could we see a more "a la cart" Disney experience, picking and choosing how you want to experience Disney parks and paying a price specifically for your experience rather than paying for the whole park experience? Could we see ticket books make a comeback in the form of magic bands or apps on our phones? So many questions to raise and it's probably at that Disney is trying to answer those questions right now.
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